»Have a
HardYear«

Nike is commemorating Kobe Bryant’s legacy and the “Mamba Mentality” in 2025 with the "Have a hard Year" campaign. This initiative, accessible through the Nike app, encourages athletes to embrace a challenging and uncomfortable path, mirroring Bryant’s relentless pursuit of excellence. The campaign includes new Kobe-inspired footwear and apparel, including the “Year of the Mamba” collection and the “Details Collection”, along with weekly workouts within the Nike app.

Index:

ALPINE BIO ②⓪②④ identity

APE FORCE (Nike) ②⓪②④ campaign

GROWING ON SUSPENDED MYTHOLOGIES ②⓪②④ exhibition catalogue

I AM THE PRESSURE (Nike) ②⓪②④ campaign

THE INGABO ②⓪②③ campaign

DELIGHT RENTAL SERVICES since ②⓪②⓪ identity

GUESTLIST (Lodown Magazine) ②⓪②② art direction

SURVIVAL TACTICS ②⓪②⓪ logo

ZART.PAGE since ②⓪②① photography & website

HEIDEGLÜHEN ②⓪①⑧ to ②⓪②⓪ graphics, lettering & cover artwork

VEHICLE (Lodown Magazin) ②⓪①⑧ art direction

SOUVENIR MUSIC ②⓪①⑧ to ②⓪②⓪ logo, campaign & cover artwork

»Have a
HardYear«

Title Design+Layout System for the
CAMPAIGN, commemorating
Kobe Bryan, accessible through the
Nike app.

CREATIVE DIRECTION ‡ Michael Spoljaric (NIKE)
GRAPHIC DESIGN & TYPOGRAPHY ‡ with and for David Benski

②⓪②④

Nike is commemorating Kobe Bryant’s legacy and the “Mamba Mentality” in 2025 with "Have a Hard Year" campaign. This initiative, accessible through the Nike app, encourages athletes to embrace a challenging and uncomfortable path, mirroring Bryant’s relentless pursuit of excellence. The campaign includes new Kobe-inspired footwear and apparel, including the “Year of the Mamba” collection and the “Details Collection”, along with weekly workouts within the Nike app.